Destino Santa Fe
client
Destino Santa Fe
year
2019
duration
3 months
location
Mexico City
overview
Destino Santa Fe is an initiative created to promote Santa Fe, Mexico City, as a leading destination for business tourism, corporate events, and meetings. The project aimed to strengthen the area's positioning by showcasing its commercial, hospitality, and business offerings through a cohesive and recognizable brand identity. My role focused on creating the visual identity and developing a comprehensive branding system that could be consistently applied across promotional and editorial materials.
approach
The project began with the development of the logo and a visual identity system that established the foundation for all brand communications. A clean and contemporary design language was created to reinforce the initiative's positioning and ensure consistency across every touchpoint. The identity was then extended into a variety of branded applications and editorial materials, maintaining a unified visual presence in both print and promotional environments.
Deliverables
Logo Design
Brand Identity System
Brand Applications
Editorial Design
Magazine Publications
Marketing Materials
Outcome
The project established a strong and professional visual identity that supported the promotion of Santa Fe as a destination for business tourism and corporate events. By creating a scalable branding system and applying it consistently across promotional and editorial materials, the initiative achieved a cohesive visual presence capable of communicating its value to businesses, partners, and visitors.
