En Boga
client
En Boga
year
2019
duration
4 months
location
Mexico City
overview
En Boga is a specialized event focused on emerging beverage trends, including alcohol-free cocktails (Mocktails), low-alcohol beverages, and healthy food experiences. The event aimed to position itself as a modern platform for brands and consumers interested in innovative, conscious, and lifestyle-oriented consumption trends. My role was to develop a complete visual and digital communication system, creating a cohesive brand presence across online and offline touchpoints.
approach
I developed the brand identity starting with the creation of the logo and visual direction, defining a modern and versatile style that reflected the event’s connection with creativity, lifestyle, and conscious consumption. The identity was translated into a digital experience through the design and development of the event website, including SEO optimization to improve online visibility and support audience reach. To ensure brand consistency throughout the event experience, I created a complete communication system covering promotional materials, press presentations, and physical applications.
Deliverables
Logo Design & Visual Identity
Website Design & Development
SEO Optimization Strategy
Event Promotional Banners & Branded Event Materials
Magazine Advertising
Promotional Flyers
Outcome
The project resulted in a cohesive brand experience that positioned En Boga as a contemporary event within the growing market of alcohol-free beverages, low-alcohol alternatives, and healthy lifestyle trends. Through a combination of branding, digital design, and event communication, the identity successfully connected the online presence with the physical event experience, creating a memorable and engaging platform for visitors and industry professionals.
