Tintorería Bosques
client
Tintorería Bosques
year
2019 - Current
duration
1 year
location
Mexico City
overview
Founded in 1991, Tintorería Bosques is a premium dry-cleaning company recognized for its expertise in luxury garments and high-end textile care. With more than 50 service locations across Mexico City, the State of Mexico, and Metepec, the company has built its reputation on exceptional craftsmanship, personalized service, and the use of advanced cleaning technologies. My work focused on strengthening the brand’s digital presence by improving its website experience, supporting marketing initiatives, and developing visual communication across multiple customer touchpoints.
approach
I contributed to the evolution of the brand's digital ecosystem through website design and continuous UX/UI improvements, ensuring a clear, intuitive, and visually refined user experience. Beyond the website, I developed graphic assets for social media campaigns, internal communication initiatives, and brand marketing materials, creating a consistent visual language across both digital and printed media. Every design decision aimed to reinforce the company's premium positioning while improving communication with customers and employees.
Deliverables
Web and UX/UI Design
Social Media Design
Brand Communication
Internal Communication Materials
Print & Digital Collateral
Visual Content for Promotional Campaigns
Outcome
The project strengthened Tintorería Bosques' digital presence by creating a more cohesive user experience and a consistent visual identity across digital channels, internal communications, and marketing materials. Through continuous design improvements and strategic visual communication, the brand reinforced its premium positioning while supporting customer engagement and everyday business operations.
