Marbia
client
Marbia
year
2025
duration
6 months
location
Mexico City
overview
Marbia is a jewelry brand focused on creating elegant and timeless pieces. The project involved designing and developing its e-commerce experience on Shopify, transforming the brand identity into a seamless online shopping platform. I was responsible for the complete web design process, including the Shopify setup, product presentation, user experience, content organization, and platform integrations to create a functional and visually aligned digital storefront.
approach
I approached the project by combining brand strategy, UX principles, and e-commerce best practices to create a cohesive digital experience. My process included: Translating the brand guidelines into a digital interface. Designing the website structure and user flow. Creating product pages with clear descriptions and organized information. Producing and editing product photography for selected jewelry pieces. Uploading and managing inventory within Shopify. Configuring payment methods and shipping integrations. Connecting social media platforms to support marketing efforts. Implementing delivery information and customer communication touchpoints.
Deliverables
Shopify e-commerce website design and setup
Product catalog organization
Payment gateway integration
Shipping platform connection
Social media integration
Responsive website layouts and final interface components
Outcome
The result was a fully functional e-commerce platform that translated Marbia’s brand identity into a premium online shopping experience. The website provided customers with a more intuitive way to explore and purchase products while giving the brand the necessary tools to manage sales, inventory, payments, and deliveries efficiently. This project strengthened my experience in combining visual design, UX/UI principles, and e-commerce implementation to create complete digital solutions.
