SIMM
client
SIMM
year
2017 - 2019
duration
1 year
location
Mexico City
overview
The International Motorcycle Show Mexico (SIMM) is the largest motorcycle exhibition in the country, bringing together leading motorcycle brands, industry professionals, and enthusiasts through product launches, riding experiences, commercial exhibitions, and live performances. The project focused on developing a comprehensive visual communication system to support the event experience across digital platforms, promotional campaigns, and physical environments.
approach
I contributed to the development of the event’s visual communication by designing and adapting graphic assets for different stages of the visitor journey: before, during, and after the event. The approach focused on creating a strong and cohesive system that balanced brand recognition, information clarity, and the dynamic character of the motorcycle industry. The designs were developed with consideration for different formats and environments, including digital media, print materials, promotional campaigns, and on-site experiences.
Deliverables
Outdoor advertising campaigns (billboards and large-format displays)
Event website design
Venue signage and wayfinding system
Magazine advertisements
Venue signage and wayfinding system
Competition medal design
Outcome
The project delivered a complete communication ecosystem that supported one of Mexico’s largest motorcycle events, creating consistency across promotional campaigns, digital platforms, and the physical venue. Through strategic graphic design and a flexible visual system, the brand experience was extended beyond the logo, transforming every interaction into an opportunity to connect with the motorcycle community.
