Fundación María de la Luz Alaman
client
Fundación María de la Luz Alaman
year
2016
duration
6 months
location
Mexico City
overview
Fundación María de la Luz Alamán is a nonprofit organization dedicated to supporting the education and development of children and young people facing economic vulnerability through scholarships and educational programs. The project focused on creating a strong visual identity and communication system that could represent the foundation’s mission, values, and commitment to improving educational opportunities and quality of life for students and their families. I was responsible for developing the brand identity and creating communication materials to help establish a consistent and professional presence across different platforms.
approach
The design process focused on translating the foundation’s mission into a meaningful and adaptable visual identity. My approach included: Researching the foundation’s mission, values, and audience. Developing a logo concept that represented education, growth, and opportunity. Creating a visual identity system aligned with the organization’s purpose. Preparing the brand assets for institutional use. Supporting the foundation’s communication efforts through digital and printed materials. I also assisted with the trademark registration process by preparing the necessary brand assets for official registration with the Mexican trademark authority.
Deliverables
Logo design and brand identity development
Trademark registration support in Mexico
Stationery design
Institutional communication materials
Social media content design
Event banners and promotional graphics
Outcome
The project provided Fundación María de la Luz Alamán with a professional and cohesive visual identity that supports its mission of expanding educational opportunities for vulnerable communities. Through the creation of a recognizable brand system and communication materials, the foundation gained the tools needed to present itself professionally, connect with its audience, and communicate its initiatives more effectively. This project allowed me to combine branding, graphic design, and social communication strategies to support a mission-driven organization.
